MARKETING RESEARCH TECHNIQUES

 

Syllabus

 

Group Project Guidelines

 

EXAM #1:

 

Handout Chapter 1

 

Handout Chapter 2

 

Handout Chapter 5

 

Handout Chapter 7

 

Handout Chapter 12

 

EXAM #2:

 

Handout Chapter 8

 

Handout Chapter 9

 

Handout Chapter 6

 

 

EXAM #3:

 

Handout Chapter 13

 

Handout Chapter 12 and 14

 

Handout Chapter 19

 

Handout Chapter 4